When rolling out an innovation platform, first impressions matter. If users land on something that looks and feels like a third-party tool, adoption suffers. SimplyDo is built around the principle that your platform should feel entirely yours; from the logo in the browser tab to the terminology your teams use every day.

Here's a look at what's possible.

Total visual customisation

The foundations of any branded experience are visual, and SimplyDo gives you complete control. You can upload your organisation's logo, icons, and favicon for immediate brand recognition, apply a colour scheme that matches your identity guidelines, and select typography for both headings and body text to maintain consistency throughout. Navigation bars, the platform title, and welcome text are all configurable too. So, from the moment a user lands on the platform, it feels like somewhere they belong.

Language that fits your organisation

Visual branding only goes so far. SimplyDo also lets you align the platform's language with your internal nomenclature, which matters more than it might sound. If your organisation doesn't use the words "challenges" and "ideas", or prefers "opportunities" and "applications", you can change them, and SimplyDo will automatically apply and pluralise your custom terms wherever they appear.

This is particularly valuable for bilingual organisations. Welsh and English-speaking teams, for instance, can benefit from terminology that reflects both languages clearly, ensuring the platform feels relevant and accessible across the board.

Navigation customisation

Apply bespoke and precise context for your users, by providing the navigation and links needed by your own innovation programmes. If you aren’t making use of certain SimplyDo features, you can easily hide them away in order to give users a more focused experience.

If you want to drive more eyes towards your custom content or particular workflows, you’re free to do so through the creation of custom pages, navigation bars, menus and more. You can also change all this easily using the administrative settings, allowing you to run campaigns or quickly test out new approaches.

Bring your own domain

For some organisations, the domain name carries a lot of weight and recognition. SimplyDo can optionally be run at your own domain, giving your users improved continuation with other apps in your estate, and to allow further brand recognition amongst your external stakeholders.

Seamless access with SSO

To complete the experience, SimplyDo supports Single Sign-On (SSO) integration, meaning users access the platform through your existing identity infrastructure. No separate logins, no jarring redirects; just a smooth, secure entry point that reinforces the sense that this is your platform, not someone else's.

The most common SSO providers can be configured with one click within the SimplyDo administration settings.

An extension of your organisation, not an addition to it

The best enterprise tools disappear into the background: they take on your brand so completely that users stop thinking of them as external software at all. SimplyDo's white-labelling capabilities are designed with exactly that goal in mind. Whether you're onboarding internal colleagues or external partners, everyone gets the same cohesive, on-brand experience from day one.